Volkswagen
Verba DDB Needham
CANNES LIONS (Silver)
Ironic commercial produced by Filmmaster for Volkswagen, highlighting the safety of the car brand.
Tattered mannequins are seated on a bench, some with broken arms, some with bandaged heads, when they see a perfectly intact mannequin running past them. It's an ironic spot comparing crash test dummies of other cars, which are not very safe, with that of Volkswagen.
In 1993, this commercial won the Silver Lion at Cannes Lions, the most important advertising festival.
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