Volkswagen
Verba DDB Needham
Silver Cannes Lions 1992
The advertising campaign of the Volkswagen Golf in the early 1990s made headlines thanks to a bold idea: using a black sheep as a symbol of nonconformity. The spot produced by Filmmaster and awarded the silver at Cannes Lions in 1992, shows the black sheep leaving the herd to follow the car, becoming the symbol of the unconventional choice.
Without the use of a spokesperson, the advertisement manages to capture the audience's attention by conveying the message of originality and individuality, showing how true creativity allows you to build something beautiful, functional, and effective.
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