The commercial features a central character with a face divided into three parts, constantly changing its features. The creative approach draws a clear connection to the graphic design of "Shake Remix" within the My Vodafone app, while also incorporating themes of cross-cultural influence, integration, and transformation. This "cultural remix" is echoed musically as well, through a track that narrates the real-life experiences and growth of young individuals, infused with a unique poetic and linguistic style. It's an unconventional effort intentionally tailored to resonate with the language of young people. Notably, Vodafone, for the first time on television, chose an "Instagram format" for the commercial, utilizing a square frame, in order to encourage even more sharing and engagement on social media.
