Unipol - Unipol 50th anniversary

Client

Unipol

What

50° anniversary of Unipol and the new Unipol Tower inauguration (2013)

Awards

BEA
2nd Prize Best Celebration Event

50th Anniversary Celebration

A tribute to the city of Bologna

Filmmaster orchestrated and executed two events, one corporate and one public, in celebration of the 50th anniversary of the Unipol Group. The homage was dedicated to Bologna, the city where the Group originated in 1963.
The celebrations coincided with the inauguration of the new Unipol Tower, standing at 125 meters, the tallest skyscraper in Emilia Romagna, serving as the venue for both events.
The institutional and PR event took place on the top three floors of the Unipol Tower, hosting 300 guests, partners, and top clients. Laser installations and 50 interactive columns, each representing a year of the Group from 1963 to 2013, welcomed guests. The evening concluded with a live concert by Raphael Gualazzi.
A free concert was held at the base of the Unipol Tower, featuring a rock stage and a large LED screen. Artists like Malika Ayanne, Francesco Renga, Patty Pravo, and ICS graced the stage, with Alessandro Cattelan and Carolina di Domenico as hosts.
The point of connection between the two events was a pyro show, which involved the entire area of the skyscraper and which changed the city's skyline.