Turkish Airlines EuroLeague

Final Four | Echoes Of Glory

The Championship pregame show of the 2023 Turkish Airlines EuroLeague Final Four in Kaunas aims at raising the bar in terms of state-of-the-art sport production entertainment. Featuring internationally renowned DJ Dynoro as well as an award-winning dance team from Lithuania, leveraging on cutting-edge technology such as Augmented Reality and kinetic set elements, this show combines them into a completely new, unprecedented format that is set to excite Basketball enthusiasts from all over Europe. It’s a show that is meant to deliver not only catchy key messages and cool visual content, yet also to embody the very essence of a constantly evolving brand in dialogue with its audience. The creative theme of the show, “Echoes of Glory”, conveys the idea of an energetic wave that, generating from the DJ console, flows across the court and resonates on the stands, while also spreading the vibe among the fans watching from home. The spectacle unfolds on the tunes of DJ Dynoro playing a mashup that includes some of his most successful hits, until the epic finale featuring an unprecedented Trophy reveal. The choice of involving internationally renowned artists from Lithuania such as DJ Dynoro and the V-Team dancers it’s a tribute paid to the host city that, with its passionate support to the event and its devotion to Basketball, deserves a special place in the hearts and minds of fans from all over Europe. This innovative production is also the result of a partnership with first-in-class sponsors such as Turkish Airlines and Sony, which have actively collaborated to enrich the show, providing themes for bespoke branded content that perfectly fits into the visual environment of the scene.