Turkish Airlines EuroLeague

Final Four | Home of Glory

What

Pre-Game Shows

Where

Germany, Cologne at the Lanxess Arena 2021

Awards

BEA
1st Best Digital Transformation Category | 2021
2nd Best Use Of Technology | 2021
Bea World
3rd prize Best Use of Tachnology | 2021
1st Best Digital Transformation Event |2021

Concept

Pre-Game Shows

Four pre-games shows which captured the vibrant identity of the Final Four and put fans at the centre of the pregame moment through a combination of augmented-reality content and three-dimensional graphics, paired with the live presence of a DJ and hip-hop dancers.

Augmented Reality

Our team used the AR real time technology to connect the court with the fans watching the games on TV: DJ sets and live dancing acts on the competition court, perfectly synched with spectacular three-dimensional graphics, animated the show in a spectacular, immersive, crescendo of emotions.