Toyota Yaris

ENERGY. YOUR WAY.

Client

Toyota

Campaign

From TV to social media and print, Toyota Motor Corporation’s recent integrated campaign "Energy. Your Way."

Created by

The&Partnership Italia and produced by #FilmmasterProductions

Dual Soul

Concept

The film reveals the dual soul of the brand new Toyota Yaris car model, the maximum driving pleasure satisfying everyone's need: even those of a close couple with very different tastes.

The Campaign

The pan-European campaign shot in Lisbon, Potugal

The commercial made its debut on television in 30" and 15" formats, alongside four 10" subjects created specifically for social media channels, as well as a display, print and outdoor campaign. The commercial highlights the dual soul of the new car model: the Full Hybrid engine and the GR sports look, inspired by TOYOTA GAZOO Racing.