San Pellegrino - Live From Milan

Client

San Pellegrino

When

Milan Design Week

Awards

BEA Italia
3rd Prize Best Event B2C | 2014

A Five-Day Gastronomic Spectacle

With Michelin-Starred Chefs

Filmmaster organized a five-day live show at the Superstudio Più featuring 7 Michelin-starred chefs, tasked with interpreting a traditional Italian dish: spaghetti. Each day, an authentic show inspired by the art of "fine food" was staged on an LED balcony: the square was transformed into a live set by exceptional guests, internationally renowned chefs who bring Italian culinary art to the world: Massimo Bottura, Davide Scabin, Luigi Taglienti, Alessandro Negrini and Fabio Pisani, Enrico Cerea, Davide Oldani. About150,000 people visited the space and there were 1,000 lucky visitors who were able to taste the fantastic menus at the restaurant set up in the S.Pellegrino space.