The advertising campaign represents the 'new normal', a new habitual scenario characterized by low batteries and small uncertainties behind the wheel. Where each of us is ready to take the wheel again, as if it were the first time, with a combination of uncertainty and hope. Just like the future that awaits us.
The creative idea was developed by Iacopo Carapelli and produced by Filmmaster. The advertising campaign unfolded with three weeks of television broadcasting, featuring a mix of 30" and 15" spots on the main networks. Additionally, it included three weeks of radio advertising with 15" spots on the main national networks. The digital strategy also involved the dissemination of videos and 'drive to store' activities through automated programming, with real-time push notifications near Q8 service stations.
