NOVI

il Paese più Novi che c'è

Client

Elah Dufour

Director

Dario Piana

Concept

The campaign celebrates the Italianness of the Elah Dufour Novi Group chocolate brand, with a claim that serves as its clear positioning: “L’Italia è il Paese più Novi che c’è!” (Italy is the most Novi country there is!).

Italianness

At the heart of the narrative is the iconic Piedmontese chocolate and its established popularity, portrayed through the passage of a cheerful group of students, who the villagers say hi by displaying their chocolate bars.

TVC

The commercial consists of two 30-second clips, filmed in the picturesque Orta San Giulio, Piedmont.

Credits

Creative Director: Fulvio Nardi
Production company: Filmmaster Productions
Photography: Alessandro Bolzoni
Executive Producer: Michela Gabelli