Nexi - Nexi Launch - Filmmaster

What

Filmmaster pilots CartaSi rebranding from the reveal in Milan to the exclusive dinner party for 300 guests at the Fuksas Lantern in Rome and a stand at the Salone dei Pagamenti.

When

14-22 November 2017

Where

Lanterna di Fuksas, Rome
Salone dei Pagamenti, Milan

Innovation in the Spotlight

A night of vision, entertainment, and culinary excellence in Rome.

On 14 November, the official launch was held in Rome, at the Lanterna di Fuksas, which was lit up in blue for the occasion. The evening was attended by 300 guests, including politicians, institutions, and top managers. During the event, CEO Paolo Bertoluzzo and Chairman Franco Bernabè presented the new brand through a spectacular videomapping that illustrated NEXI's identity, numbers, and innovations. The comedy duo Luca e Paolo livened up the evening, alternating with artistic performances by Kataklò and shows by the mentalist Magician Eddy. The dinner was curated by star chefs Riccardo Di Giacinto and Giulio Terrinoni, who proposed a reinterpretation of iconic dishes from the Roman tradition.

NEXI at Salone dei Pagamenti

Engaging the future of payments.

The operation concluded on 22 November in Milan, during the Salone dei Pagamenti promoted by ABI, where Filmmaster took care of NEXI's stand for the public, thus completing an all-round communication and promotion strategy.