Berlin Series Launch
Pincio Terrace and The Space Cinema Moderno in Rome
Event Launch and Cinema Premiere
On Dec 19th, 2023 Berlin landed in Rome for the launch of the new Netflix series. Two years after the release of the last season of 'The House of Paper', one of the key characters of the TV series returns to Netflix with a spin-off of its own: 'Berlin'. For the occasion, on 19 December, the Netflix team organised a big event in Rome, which fans and curious onlookers were be able to attend. A full day of emotions, culminated with 'Felicità'!
In the afternoon, the Terrazza del Pincio turned into a mega hotspot for the city where a crowd of fans gathered to welcome the stars of the series and become part of the Berlin gang! After the initial greetings, Pedro warmed up the crowd by throwing on a huge ledwal a karaoke of the famous Italian songs sung in 'La Casa di Carta'. For the curious, there was also an unexpected surprise: Al Bano. He took the stage and sang his most famous song, 'Felicità', the title track of the new series, with the crowd. Pedro Alonso, visibly moved, called it a 'sentimental education' for our generation.
Grand finale with Pedro Alonso, Michelle Jenner, Tristán Ulloa and Al Bano immortalised with the audience choreographing a large luminous ruby using smartphones and a special red filter distributed before the event. What an epic moment!
Lights, camera, action!
At night, the official Italian premiere of "Berlino" was held at The Space Cinema Moderno in Rome. Journalists, actors, influencers, and some lucky fans who won the golden ticket from Netflix joined the red carpet on Piazza della Repubblica transformed it into a the most glamorous spot in town that night.
The cinema foyer, adorned with green and gold-bordered wallpaper, transported us to the Parisian hotel where the story unfolds.
Berlin (Pedro Alonso), Keila (Michelle Jenner), and Damián (Tristan Ulloa) attended the premiere, greeting and signing autographs together with fans, while various stage settings welcomed guests with a taste of the episodes of the new series. Food and music were inspired by the series, with a touch of Italian and Spanish flavour, with a touch of the romance of Paris, the star city of the story.
Credits: @stefania_casellato @virginiabettoja
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