Mercedes - Benz - HeyRomA!

What

the launch of the latest version of the Class A

How

A journey along all the capital's iconic places

In Brief

The Event

Filmmaster Events was the partner of Mercedes-Benz Rome partner for the launch of the latest version of the Class A and brought to life and even gave a voice to eight iconic places in the Eternal City. The Acqua Paola fountain on Gianicolo also provided an enchanting backdrop for an exclusive party from sunset till late, with a captivating dj set. The evening also included a moment of virtual performance, with video mapping used to animate the location. A journey along all the capital's iconic places, opening the doors onto the most beautiful corners of the city, using the password "HeyMercedes". The show culminated in an emotional crescendo developed by means of accurate storytelling, meticulously synchronised with lights and music. The fountain was transformed into an explosive maelstrom of colour thanks to mapping, whereas the loggias were brought to life by live exhibitions with musicians and performers.