Maxibon Motta

Du Gust is Megl Che Uan

The commercial, set in a comedic scenario with Accorsi playing the role of an amusing suitor attempting to win over two seemingly foreign girls (actually, Italian), became a standout in the public eye.
Allusions to Maxibon ice cream through the extravagant use of foreign languages, such as Spanish, French, and English, have become a distinctive element in these commercials, keeping alive the playful and passionate connection with the delightful world of this ice cream.

The distinctive touch was provided by the famous phrase uttered by Accorsi, "du gust is megl che uan" indicating the vanilla ice cream sandwiched halfway between a biscuit and chocolate. This phrase made the character of the clumsy playboy with his comical English unforgettable, immediately capturing the audience's hearts. It became a genuine summer hit in 1995, firmly establishing itself among the unforgettable catchphrases of last century's advertisements.
The success of the advertisement significantly impacted the careers of Stefano Accorsi and Cristiana Capotondi, propelling them into the entertainment world.

The choice of a catchy soundtrack, Miriam Makeba's "Pata Pata," further contributed to solidifying the memorable effect of the commercial, turning it into an advertising icon thanks to the perfect combination of visual, humorous, and musical elements.