MASERATI

Centennial

A spectacular three-day gathering tour including VIP gala dinners. It started with a few sessions around the Cremona tracks, and moved to Torino, where the cars were displayed in the famous Piazza Castello. Car enthusiasts and visitors filled the streets of the old city centre to enjoy the unique site. The celebrations ended with an exclusive Elegance Contest to select the best cars by the public

A Walking Dinner Experience enhanced by the performance of the Pavarotti Foundation's young talents. An exciting moment that combined sight, hearing and taste in an unforgettable experience. In the presence of Ceo Harald Wester and Nicoletta Mantovani, four young opera singers performed, enchanting the audience with a repertoire that ranged from Rigoletto to Bohème, ending with an intense tribute to Maestro Pavarotti.

Audio/Video/Light Production: the video production focused on the performances and iconicity of an authentic legend, transforming the individual contributions into a single large film that ran through all the stages, from the past to the future. Sound and light design interacted in perfect harmony in each location, redesigning spaces and atmospheres. Especially in the Modena production line, where sound was transformed into 'architecture'.

Set-ups/Scenographies: the layout of the spaces had a unique graphic line built ad hoc for the event. Three-dimensionality gave way to a clean and essential two-dimensional style, aimed at reflecting the origins of the legendary brand. From the Modena production line to the Reggia di Venaria, the set designs were designed to enhance the original strength of the spaces, without distorting their iconicity.