Martini

Dare To Be

Client

Martini

Agency

BBDO

What

TV and Digital Campaign

Cheers to
Italian Style

Dare To Be

The new international campaign for Martini vermouths celebrates the moment of the aperitif, which has evolved into a real social moment of modern Italian culture. An invitation to people to escape the routine and bring out their most playful and elegant side.

"Style and playfulness are at the core of Martini's identity and represent a significant part of our heritage as an Italian brand. We wanted to bring those elements to the forefront through the ‘Martini Dare To Be’ message" Victoria Morris, Vice President of Martini.

Credits

Creative Concept: BBDO
CDP: PrettyBird UK
Chief Creative Officer: Matt MacDonald
Creative Director: Tom Noakes
Art Director: Hannah Mullahy
Agency Producer: Alex Gianni
Photographer: Lou Escobar
Production: Filmmaster