2 tv series
47 episodes (web and tv)
Alessandro Cattaneo
Sofiane Belai
Dubai Lynx Awards
3 Golds and 1 Bronze for
Integrated Campaign, Creative Effectiveness, and Non-fiction Series of Film.
As a culinary journey of Arab housewives in different countries in the region, Maggi Diaries tells the story of how women can make a difference in people's lives through everyday cooking. It captures their experiences as they live real adventures, discover real inspiration, form friendships, and instigate change along the way.
Which were initially produced exclusively for Maggi's online platform - were so successful that Maggi decided to air them on five TV channels in the GCC. For two consecutive seasons, Filmmaster MEA researched, conceptualised and produced episodes in five different countries including India, Turkey, UAE, KSA, and Italy.
In total, we created 47 episodes and 50 video recipes, which earned 60 million views on social media and 120 Million views on MBC.
Viale Fulvio Testi, 121
20162, Milan
Italy
Dubai Studio City, Bs 02
P.O. Box 500335
UAE
Arlington House, 220
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United Kingdom
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00187, Rome
Italy
Al Raidah Digital City
Nakheel District
Saudi Arabia
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Hamdan St.
Qatar
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia