La Città dei Bambini e dei Ragazzi - The New Museum Experience

What

The first experience museum in Italy dedicated to the five senses

What

It's a project developed with an innovative approach to allow children to learn about themselves, the world and technologies, through the senses.

Awards

BEA Italia 2023
Best Educational Event
1st prize Best Propriety Fromat

The Project

In Brief

The new Experience Museum created by #FilmmasterEvents is a place for the whole family, where both adults and children aged 2 to 12 can play and learn while having fun. In a 2,000-square-meter inclusive space with more than forty exhibits, six rooms and an area entirely dedicated to children from 0 to 4 years old, the itinerary features interactive moments in three languages - Italian, English and French -, quizzes and workshops with scenic set-ups that combine the analogue and digital worlds to offer an immersive experience.

A great collaboration

The project is the result of a long-term collaboration with #CostaEdutainment and @portoanticodigenova and combines Filmmaster’s extensive knowledge of the event world, the expertise in the visitor experience, and its engagement in the cultural field. Our team, besides the conception, installation, and setup of the location, was also in charge of the tailor-made graphic image and of the content creation, developed in collaboration with Festival della Scienza in Genoa. “La città dei bambini e dei ragazzi” has received the patronage of Opera Nazionale Montessori and Italy’s National Research Council and represents an opportunity for the city of Genoa to be a landmark in the #edutainment sector.