Obesity is one of the biggest problems facing the youth of the Middle East thanks to the popularity of cheap fast food and video games. Ferrero wanted to tackle the problem head-on and turned to Filmmaster to help launch their Kinder +Sport platform aimed at encouraging kids to embrace healthier lifestyle choices.
We gave kids from three Dubai-based schools a pedometer wristband each and their digital avatar. Each step they took in the real world was connected to their digital lives earning them coins redeemable for actual sports equipment and gear. The kids even made enough steps to reach Milan!
Viale Fulvio Testi, 121
20162, Milan
Italy
Dubai Studio City, Bs 02
P.O. Box 500335
UAE
Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom
Piazza Venezia, 11
00187, Rome
Italy
Al Raidah Digital City
Nakheel District
Saudi Arabia
Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia