Jhonny Lambs

Underwear

Client

Jhonny Lambs

Agency

Impact & Dolci Biasi, Milan

Awards

Gold Cannes Lions 1991

Filmmaster wins Cannes Golden Lions

with "Boxer" for Jhonny Lambs

Filmmaster crafted this memorable commercial for Johnny Lambs which won the prestigious Cannes Golden Lion at the International Festival of Creativity in 1991. The ad captures scenes exclusively focused on the midsections of various men. From the evident scratching, it becomes apparent that their current underwear is far from comfortable. The commercial suggests an appealing alternative: Johnny Lambs boxers, known for their beauty and comfort.

Credits

Ad Agency: Impact & Dolci Biasi
Director: Dario Piana
Copywriter: Aldo Biasi
Art Director: Aldo Biasi