A European tour to present the New Jeep Compass, in the streets and squares of major capitals.
June/July 2017
Wien - Barcelona - Prague - Zurich - Berlin - Rome
BEA World
2° Roadshow
More than a launch, the search for a key concept able to communicate not only innovation, but the importance of emphasising the ‘off-ordinary’ nature of Jeep. The new Jeep Compass inherits the unique vocation for adventure from Jeep's Legacy, while at the same time offering new design, glamour and functionality suited to the urban lifestyle. How? Glamping was the answer. The ‘Glamping Camp’ has local ‘glampers’ trying out the Compass with test drives and immersing themselves in an ‘off-ordinary mood’ with the Glamping Lounge, the Recalculating quiz and the Glamping social photo-shoot. The entire set-up involved the recreation of camping tents with luxurious interiors in an urban jungle setting, specially recreated in the chosen locations within which the activities took place.
Viale Fulvio Testi, 121
20162, Milan
Italy
Dubai Studio City, Bs 02
P.O. Box 500335
UAE
Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom
Piazza Venezia, 11
00187, Rome
Italy
Al Raidah Digital City
Nakheel District
Saudi Arabia
Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia