Award

Jeep  
Jeep Compass Recalculating Tour

What

A European tour to present the New Jeep Compass, in the streets and squares of major capitals.

When

June/July 2017
Wien - Barcelona - Prague - Zurich - Berlin - Rome

Awards
Award

BEA World
2° Roadshow

Beyond Ordinary
Roadshow
Adventure with a touch of luxury

More than a launch, the search for a key concept able to communicate not only innovation, but the importance of emphasising the ‘off-ordinary’ nature of Jeep. The new Jeep Compass inherits the unique vocation for adventure from Jeep's Legacy, while at the same time offering new design, glamour and functionality suited to the urban lifestyle. How? Glamping was the answer. The ‘Glamping Camp’ has local ‘glampers’ trying out the Compass with test drives and immersing themselves in an ‘off-ordinary mood’ with the Glamping Lounge, the Recalculating quiz and the Glamping social photo-shoot. The entire set-up involved the recreation of camping tents with luxurious interiors in an urban jungle setting, specially recreated in the chosen locations within which the activities took place.

Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
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