Italia 90

Opening Ceremony

What

Opening Ceremony of the World Cup

When

June 8, 1990

How

The stage of the renovated Giuseppe Meazza Stadium in San Siro was transformed into an extraordinary fusion of fashion and musical spectacle.

The Grand Opening of the 1990 World Cup

Worldwide Runway

The stage of the Giuseppe Meazza Stadium in San Siro transformed into a captivating runway during the opening ceremony of the 1990 World Cup, masterfully orchestrated by Filmmaster Events. Models from every corner of the globe paraded in extraordinary outfits designed by renowned names in Italian fashion. Valentino adorned America with his unmistakable red, Missoni painted Africa in black, Mila Schön illuminated Asia in yellow, and Gianfranco Ferré dressed Europe in green. Fashion thus became the universal language that united diverse cultures in a kaleidoscope of elegance.

Global Harmonies

Under the stadium lights, the ceremony was not limited to fashion but transformed into an unforgettable musical experience. Bennato and Nannini brought "Un'estate italiana" to life, an anthem that would accompany the entire tournament. The Giorgio Moroder Project then reinterpreted musical masterpieces linked to various continents, culminating in the engaging "To Be Number One." The evening concluded with a memorable concert conducted by Riccardo Muti, turning the opening ceremony into a global celebration of style, music, and sportsmanship.