Intesa Sanpaolo - Waterstone Expo Milan

What

The Waterstone pavilion’ objective was to represent the values of Intesa Sanpaolo.

How

Creating a space called "Officine a Porta Romana" for Sharing experiences:
Sharing Arts
Sharing Creativity
Sharing Stories
Sharing the World
Sharing Vision

Award

Sharingitaly

The Space

It was an open space where everyone can be the protagonist. It encouraged the sharing of creative contents and personal stories. The space consisted of two floors. The ground floor was open to visitors and included an innovative branch, a multimedia installation and the artwork of the "Officine a Porta Romana".
The area was also used for original shows, conferences and meetings. The second floor was primarily dedicated to workshops, round table discussions where small businesses could share their vision with a great number of visitors and potential investors.

Creative
Idea

Sharing Experiences

112 Eventi ospitati con oltre 6000 presenze
Oltre 65000 visitatori
Oltre 220.000 accessi al sito expo.intesasanpaolo.com
Oltre 50 video da 20” trasmessi su web e social e 7h di prodotto complessivo
Da 4.5 a 11.5 mln di views
400 articoli totali, 100 web (50% imprese 50% contenuti culturali)