Heineken - Dog - Filmmaster

Client

Heineken

Agency

J. Walter Thompson Italy

Awards

Bronze Cannes Lions 2004

Filmmaster wins
Cannes Lions

With Heineken's "Dog" Spot

In 2004, Filmmaster created a memorable commercial for Heineken beer, aimed at raising awareness about the dangers of drunk driving.
In the spot, we see a guide dog accidentally drinking beer spilled from a bar table. When the dog returns to its blind owner, it is unable to lead him the right way. This seemingly humorous scenario conceals a disturbing truth: drunk driving is one of the leading causes of traffic accidents. Through this narrative, the spot urges us to reflect on a crucial social issue.
In addition to its emotional impact, the spot is a brilliant example of clever advertising. It captures the audience's attention, evokes emotions, and simultaneously promotes the beer brand. This combination of creativity and social relevance earned the spot the bronze award at the 2004 Cannes Lions, one of the most prestigious awards in advertising.