Gucci

Flora by Gucci

Client

Gucci

Director

Chris Cunningham

Awards

Gold Cannes Lions for Best Use of Music
Bronze Cannes Lions in the Toiletries category

A Visual Experience of Elegance and Sensuality.

An example of impeccable communication

A young woman, surrounded by a flower-filled field, embodies the essence of the brand. The wind tousles her hair as her movements emit a mysterious and sensual energy capable of shifting the flowers around her.
Rich in symbolism, the commercial conveys strong emotions through a clever use of visual elements. It stands out for its strategic editing, featuring intense close-ups followed by expansive landscapes and smooth camera movements. The commercial concludes with slightly parted lips, an almost hypnotic gaze, and a dazzling light, ultimately presenting the fragrance.

More than a commercial

A visual sequence that evokes an atmosphere of irresistible and dreamlike eros, not focusing on the product itself but leveraging the audiovisual communication mechanism to convey emotions. "Flora by Gucci," directed by Cunningham and produced by Filmmaster, has garnered significant accolades, including a Cannes Gold Lion for Best Use of Music and a Bronze Lion in the Toiletries category.