Formula E

ROME E-PRIX

The 2018/2019 ABB FIA Formula E World Championship returned to Rome's EUR district for its second stage, aiming to promote electric mobility with low environmental impact while providing thrilling sporting action. Filmmaster served as the Local Operator for the event for the second consecutive year, overseeing the organization of "the Allianz E" village, dedicated to engaging fans and educating future generations about the future of racing and its values. Enel, the Official Power Partner, and Enel X, the Official Smart Charging Partner, played key roles in enabling this initiative. Formula E witnessed significant technological advancements in the past year, notably in charging technology, allowing electric race cars to complete the entire race on a single charge, eliminating the need for pit stops. This breakthrough was made possible by the latest-generation batteries powered by JuicePump Formula E Edition superchargers. The accessibility of Formula E has broadened, with audiences beyond VIPs, including notable figures like Ewan McGregor and Francesco Totti, experiencing sustainable urban mobility solutions firsthand.

Filmmaster coordinated the entire entertainment part linked to the race with the management of the village divided between indoor and outdoor parts, the opening ceremony with the participation of the Frecce Tricolori and the Air Force band, and activities open to the city such as the Cosmo concert, the Paralympic promotion activity, the E-parade.
The race certainly lived up to expectations. At four in the afternoon the 22 racing cars leapt forward with their distinctive hissing sound from via Cristoforo Colombo, hurtling away at 220 kilometers an hour along the 2.8 kilometer track, around the obelisk dedicated to Guglielmo Marconi, through the Parco del Ninfeo, past the Colosseo Quadrato and the Cloud. The race was won by New Zealander Mitch Evans, driving for the Jaguar team.

The Best Events Award jury recognized the organization of the Capitoline stage of the electric championship, the Rome E-Prix, as the best sporting event of the year. Filmmaster was awarded best event company for concept and organization. The recognition of "Formula E" marks the success of the idea that drives the organization of all the races in the championship, that of conceiving a major sporting event not only as a moment of aggregation or entertainment, but as a business and creation of value for the communities involved.

Filmmaster collaborated closely with Formula E as the Local Operator for the first Italian leg of the E-Prix, which selected Rome's picturesque Eur district for the occasion.
The event engaged the entire city with sports and entertainment throughout the entire weekend.
Over 8 months of work were dedicated to organizing and promoting all aspects of the event, both within and outside the track.
This included managing relationships with local authorities, communicating with businesses and residents, and conducting races to select and identify suppliers. Additionally, Filmmaster oversaw the technical direction of the event and all associated structures and infrastructures.

The event boasted impressive statistics: a security staff of 850 people, over 150 technical floor plans created, and 450 logistics mobilized. It welcomed 35,000 attendees, with tickets selling out within hours.
A tailored communication plan was crafted for the Roman leg, emphasizing social media interaction. The hashtag #formulaeday trended for two days, garnering an average of 350,000 video views and 6.4 million impressions across Facebook and Twitter.
The event drew a television audience of 1.2 million viewers on Mediaset, with live broadcasts reaching 25 million viewers in 50 countries. The E-Prix achieved remarkable success, leaving tangible benefits for the city while raising awareness about environmental issues and repositioning Rome as a hub for major international events.