Etihad
NYCFC

Client

Etihad

Director

Dan Henshaw

Agency

Filmmaster MEA

NYCFC
New York City Football Club

took time out of their busy schedule to help Etihad show off some of the best parts of Abu Dhabi

Etihad
Etihad
Etihad
Etihad
24 HOURS
In Abu Dhabi

As a sponsor of the New York City Football Club, Etihad invited some of the players over to Abu Dhabi to see how much they could pack into 24 hours.

Etihad
Etihad
On-line content
Behind The Scenes

We created online content from the Abu Dhabi visit, which saw the players go to luxurious hotels, The Louvre Abu Dhabi, a beach, a restaurant and more, showcasing the many destinations within the Emirate.
The film quickly became one of the more successful uploads for the Etihad brand, earning more than 800,000 views on YouTube in just a few days.

Etihad
Etihad
Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
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