Durex - Elevator - Filmmaster

Client

Durex

What

TVC 30''

Award

Bronze Cannes Lions
Cresta Awards Winner
Silver Clio Awards in Toiletries category

Filmmaster wins Cannes Bronze Lions

with the film "Elevator" Delay your Climax

In 2004 Filmmaster won the Cannes Bronze Lions thanks to the ironic and innovative commercial created for Durex.
The advertisement presents, in a humorous and lighthearted manner, a common issue faced by men. Specifically, men are frequently criticized for reaching their climax too quickly. Fortunately, there is now a smart solution for all men experiencing this concern. Durex Performa assists in delaying the moment of climax. However, caution is advised! It is essential to ensure the product works as intended, not only to prevent awkward situations but also to avoid attempting discreet actions, like in an elevator.

Credits

Agency: McCann Worldgroup Italy
Creative Director: Federica Ariagno e Giorgio Natale
Art Director: Gaetano Pizzo
Director: Dario Piana
Producer: Karim Bartoletti
Photography Director: Stefano Morcaldo
Editor: Massimo Boscaglia