CREDIT AGRICOLE

Il Caffè

Filmmaster produces the new integrated campaign for Crédit Agricole Italia, conceived by FCB Partners. At the heart of the narrative is Il Caffè, an innovative setting for the banking world that reimagines the traditional café as a space for connection and dialogue. This concept highlights the bank’s commitment to being close to people, understanding their needs, and supporting their aspirations through everyday interactions.
Bringing this vision to life, the campaign is crafted with a strong cinematic feel, directed by acclaimed filmmaker Daniele Luchetti. The storytelling unfolds through multiple media channels, from television and print to social media and in-branch materials. Enhanced by a carefully curated soundtrack, featuring Gino Paoli’s In un Caffè, the production delivers an engaging and authentic experience that resonates with audiences.

On the occasion of the Sanremo Music Festival, Crédit Agricole Italia is launching a new advertising campaign with a 15-second teaser. The spot, entitled ‘Il Caffè’, is characterised by its cinematic atmosphere, directed by Daniele Luchetti and the soundtrack of Gino Paoli's song 'In un Caffè'.