In the vast and ever-changing landscape of emerging technologies, artificial intelligence is increasingly seeping into the fabric of our daily activities, reaching heights of remarkable versatility. However, what we should really ask ourselves is to what extent AI and the Metaverse are synergistically merging in our contemporary reality, radically transforming communicative dynamics and human capabilities.
The real revolution lies in how humans and artificial intelligence collaborate, merging human intelligence and creativity with AI capabilities. It’s not just about replacing humans with machines, but rather leveraging AI as an ally to enhance human capacities in conceiving and realizing new ideas. It’s a philosophy parallel to that which guided the Industrial Revolution, where collaboration between humans and machines led to extraordinary progress.
The secret lies in human ability to harness and manage AI to their advantage, creating a symbiosis where both parties contribute uniquely. Communication itself becomes a hybrid work of art, where the lines between human creativity and artificial intelligence blur into a symphony of innovation.
For the future, Filmmaster isn’t afraid to harness the potential of AI and seize the opportunity to integrate these new intelligences into the world of live experiences. For the creation of increasingly immersive experiences, like those offered by Filmmaster, it’s crucial to integrate technologies into the creative process. For example, augmented reality can be used for the halftime show of the Euroleague Basketball Final Four or incorporating robots into a 2018 Amaro Montenegro commercial, where characters interacted with automatons before opting for a bar meetup with friends.
Alfredo Accatino, Chief Creative Officer of Filmmaster, in one of his recent contributions recorded in a podcast on artificial intelligence in the events industry, defined AI as a new language to be used, a tool to support human creativity, and not as the ultimate goal. He highlighted the role of humanity in maintaining the authenticity of the event to connect with the audience.
Accatino’s reflections demonstrate Filmmaster’s commitment to remaining at the forefront, embracing innovation and using new technologies:
“We are in a phase where there is a lot of talk about artificial intelligence but it still has little practical use. So much so that we at Filmmaster we have equipped ourselves with a consultancy firm that provides us with training because the great advantage is learning how to do it and in my opinion we have a treasure in our hands”.
But how is content generated by AI perceived by humans? When it comes to interpreting messages, humans still play a crucial role. The key lies in discerning differences, identifying those distinctive details that denote human intervention, perceiving and interpreting nuances in tone, originality, and context. This discernment is essential to ensure that AI is used effectively without compromising the quality of human work. Although AI can contribute to greater efficiency and productivity, there’s a risk that quantity may overshadow quality, reducing the time devoted to attention to detail and the creation of authentic experiences
In conclusion, as artificial intelligence becomes increasingly integral to work activities, it’s essential to consider how this collaboration can lead to a new era of creativity and innovation. Finding the right balance between humans and machines is the key to ensuring that technological progress does not detract from the quality that truly distinguishes extraordinary and emotional work.
