CoorDown Onlus - The Special Proposal

Client

CoorDown Onlus

Agency

Saatchi&Saatchi

Award

Bronze Cannes Lions for Best Promo and Activation

Filmmaster Wins Cannes Lions

The Special Proposal

In 2015 Filmmaster has successfully executed an international campaign, created a memorable commercial for CoorDown Onlus, "For people with Down syndrome, autonomy means the future", resonating emotionally on the occasion of World Down Syndrome Day. The film delicately portrays a significant moment in the journey of a couple aspiring to build a family, featuring two young individuals. Salvatore surprises Caterina with a heartfelt declaration at the McDonald's in Rome, where she works, accompanied by I Neri per Caso performing 'Come Away with Me' by Norah Jones. Instead of a ring, he presents her with a house key in a small box.
The project posed significant production challenges as it was authentically filmed in real-life circumstances. Caterina, the protagonist, was genuinely surprised and unaware of the day's events. This required Filmmaster to strategically conceal 10 cameras and precisely coordinate the entire set's movements to capture the spontaneous and favorable moments for the shoot.

Credits

Agency: Saatchi & Saatchi Milan
Director: Edoardo Lugari
Creative Director: Alessandro Orlandi
Art Director: Giulio Frittaion