Award

CONMEBOL Copa América
Opening and Closing Ceremony

Client

CONMEBOL

What

The spectacular opening ceremony and final show of CONMEBOL Copa América 2024, delivering unforgettable performances that seamlessly blended music, dance, and football. Mercedes-Benz Stadium in Atlanta on June 20, 2024
Hard Rock Stadium in Miami Gardens on July 14, 2024

Awards
Award

BEA World
Musical Event Bronze

Grand Final with Shakira
at Hard Rock Stadium Miami

The Colombian star will be the official performer at the Grand Final of the CONMEBOL Copa America USA 2024

CONMEBOL Copa América
Copa-America-Shakira
The first half-time show in soccer history
8 minutes of live music and augmented reality

At the end of the first half of the match, after just 5 minutes of setup for a 12x7 meter stage, the show began: first the arrival of helicopters, then the giant face of the iconic wolf that transforms into that of the singer, introducing Shakira’s arrival on stage, accompanied by 12 dancers directed by choreographer Chris Grant. Five digital scenarios were created, inspired by Shakira's latest album, one for each song: two large faceted wolves howling during "Hips Don’t Lie," green flames framing the field for "Te Felicito," gems raining over the stadium during "TQG," and a pool of diamonds replacing the field for "Punteria."

Shakira-Copa-America
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América 2024
A Triumph for Continental Football

CONMEBOL Copa América 2024 proved to be an extraordinary event, celebrating the best of football in the Americas. Organized in the United States, this 48th edition of the tournament saw the participation of 16 national teams, including teams from CONMEBOL and CONCACAF, hosted in 14 different cities. The event reinforced its role as the longest-running football tournament in the world, with a history dating back to 1916. The tournament offered moments of great sportsmanship and competition, culminating in unforgettable matches that captured the attention of millions of fans worldwide.

A Spectacular Opening
at the Mercedes-Benz Stadium in Atlanta

On June 20, 2024, CONMEBOL Copa América kicked off with an extraordinary opening ceremony organized by Filmmaster at the Mercedes-Benz Stadium in Atlanta. This state-of-the-art stadium, with its retractable roof and innovative design, provided a perfect setting for the event. The kickoff show, lasting 7 minutes, included a dance performance characterized by dynamic and engaging choreography, followed by a vibrant performance by Colombian rapper FEID, who performed his most famous songs. This ceremony preceded the opening match between Canada and Argentina, creating an electrifying atmosphere and leaving a lasting impression on all attendees.

CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
CONMEBOL Copa América
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