Filmmaster signs three launch event of the brand's international campaign with the films:
Killer in Red by Paolo Sorrentino
The Legend of Red Hand by Stefano Sollima
Entering Red by Matteo Garrone
Rome 2017
Milan 2018
Milan 2019
BEA 2018
2nd prize Best Integrated Event
2 days event, Media and VIP guests were invited to a private projection of "Killer in Red", Press Conference and Party. A short movie signed by Paolo Sorrentino starring Clive Owen. Filmmaster designed a gala evening where the ambience was costumed in "black and red" in perfect Campari style; at the centre of the location was the Campari Bar, where a series of installations, including the "mirror ball" referenced the brand's iconic themes for a fully immersive experience.
2 days event, Media and VIP guests were invited to a private projection of "The legend of Red Hand", Press Conference and PartyA short movie signed by Stefano Sollima starring Zoe Saldana and Adriano Giannini, Filmmaster Events created and produced a tour of ten hidden secrets of Milan’s most famous symbols in a captivating narrative of the stories and true essence of the city’s “red side”.
A stunning exclusive VIP party at the Mall. with more than 600 guests. including international delegations and the management of the most important Italian and international companies. The evening’s entertainment lured all into a full immersion in the world of Campari. The venue decorations evoked multiple references to “The Legend of Red Hand”, echoed also in every detail of the costumes.
A two-day event in Milan with over 500 international guests including influencers, journalists, bartenders and management of major companies, for the world launch of the short film "Entering Red" by Matteo Garrone starring Ana de Armas and the celebration of Negroni's 100th birthday. For the occasion, Filmmaster transformed the film into a live experience, making guests relive in an immersive atmosphere the same emotions as the protagonists of "Entering Red" through an exclusive reconstruction of the film set with its sets, sounds, light effects and special effects. Inside the FiftyFive Milan, six international bartenders, the red hands represented in the short film, served their incredible Negroni creations to celebrate the 100th anniversary of the iconic cocktail.
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