Campari
Killer in Red

Client

Campari

Director

Paolo Sorrentino

Agency

JWT Milano

Killer in Red
A long-form commercial

The "Campari Red Diaries" project launched the short film "Killer in Red" starring Clive Owen, directed by internationally renowned Academy award-winner Paolo Sorrentino and produced by Filmmaster. This 13-minute short film was made available through the Group's social media channels and represented an innovative evolution of the concept of cocktails as works of art. Based on the original story "Killer in Red," written by Sorrentino himself, the project included twelve monthly video stories that narrated the tales of bartenders, their experiences, and their creations.

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