New Summer Collection presentation
A stunning catwalk
BEA |2013
1st Prize Best Launch Event Calzedonia Summer Show
2nd Prize Best Performance
The presentation of the new swimwear collection was much more than a PR event. It was a live television format never attempted before by an Italian brand. We created a show dedicated to women, with a typically Italian style and flair, for over 3,200 guests arriving from 25 countries. 300 international journalists and numerous VIP guests. The parterre of the fashion show became a real shown itself. 27 top male and female models, 30 great artists and performers and the participation of international Guest Star Kesha. the Calzedonia show was a visual story. A journey through history, nostalgic memory and the contemporary world.
Viale Fulvio Testi, 121
20162, Milan
Italy
Dubai Studio City, Bs 02
P.O. Box 500335
UAE
Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom
Piazza Venezia, 11
00187, Rome
Italy
Al Raidah Digital City
Nakheel District
Saudi Arabia
Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia
