BUITONI LEISI - Everyday Celebrations

Client

Nestlé (Buitoni, Leisi)

What

Multichannel Campaign. The content delivered in various formats, including 30”, 15”, and 6” spots, optimized for TV, digital, and social media platforms, ensuring broad and targeted audience coverage.

How

One creative concept suitable for two Brands and two countries: Buitoni for Italy and Leisi for Swiss

The Essence of Everyday Moments

Buitoni and Leisi Campaign

Capturing the essence of everyday moments turned special through great food. The two spots use humor and delicacy to depict everyday situations where food becomes the protagonist. In Ex Boyfriend, three friends celebrate a small personal victory with the unmistakable taste of Leisi puff pastry, while in Grandma, a couple enjoys a family moment accompanied by the unparalleled quality of Buitoni Pan Dolce. Both spots highlight the concept of “Everyday Celebrations,” showcasing how these products have the power to turn any occasion into something special.

Celebrationg Togetherness

The Production

The Ex Boyfriend and Grandma spots use humor and authenticity to tell relatable stories where Buitoni and Leisi become the heart of shared celebrations. With carefully selected real-life locations, a talented cast, and high-end food cinematography, the campaign delivers a warm and engaging visual narrative. The food shots, a key element of the narrative, were filmed using advanced techniques to enhance the perfect texture and irresistible appeal of the products. The original soundtrack and sound design, developed in collaboration with a music house, further elevate the moments of joy and surprise, making the commercials even more memorable and engaging.