Birra Moretti - Home of Simple Pleasures

Brief

To create an integrated TVC, digital content and photograph campaign for the global communication of Birra Moretti, an Italian brand controlled by Heineken. The first global campaign of the historic Italian beer

Results

One 30" hero content item and 6 special TV short movies. Over 20 digital items with a fresh and social language. Over 30 photographs for press and out-of-home campaigns. A single, multi-channel and organic success story.

Credits

TVC director: Martin Aamund TVC DOP: Karl Oskarsson & Jens-Jakob Thorsen Digital content directors: Tommaso Pitta & Priscilla Santinelli Photos: Riccardo Bagnoli @ Mandala Creative Productions

Digital content

Yes, I like it!

The biggest challenge for every brand today is providing engaging and quality content on social media. The digital videos and shorts produced by Filmmaster for Birra Moretti are an international benchmark of positive performance.

Photographs

Complete storytelling in an instant

This is the power of an excellent shot. This is the result we have achieved thanks to talent chosen with care and placed in a highly efficient production context.

TVC

The hero content

A little "adventure" undertaken by Fabrizio, the story's protagonist, which is also reflected in the complex production of the campaign involving an entire historic building, over 60 actors and extras, and a troupe of 70 perfectly in-sync professionals.