ALLEANZA

Convention 2025

The concept has been developed with a sporty and dynamic language. The set design has been conceived to be impressive and memorable, featuring constant scene changes that provide multiple storytelling opportunities. An idea designed to enhance energy, flexibility, and team spirit, reflecting Alleanza's ability to face future challenges with determination and cohesion.

An event that transformed the theater into an immersive sports arena, delivering an engaging and dynamic experience. At the center of the scenography, a large LED floor turned the stage into a constantly changing playing field, amplifying messages and emotions. A multiscreen system with a suspended mediacube and oversized screens, integrated with dynamic lighting design, created a visually captivating atmosphere.The first widespread convention of Alleanza, where the audience experienced the atmosphere of a real sports arena, energized by the participation of over 1,000 live guests and more than 6,000 people connected from 16 locations across Italy

The storytelling was built around core messages and values from the sports world, bringing impactful visual metaphors to life to support each speaker's message. Through this direct and universal narrative approach, the management of Alleanza shared their vision and future strategies, conveying strong values of cohesion and team spirit.