In Brief
The Events
After 20 years, Alitalia completely revisited and redesigned the flight attendant uniforms with the designer Ettore Bilotta. The collection was launched during Alitalia Day, an event produced by Filmmaster in both Milan and Rome. The convention was designed and focused on the brand’s values and the company’s future developments. It involved Alitalia’s top Management and employees. The convention was attended by the well-known artist Malika Ayane and for the occasion, she interpreted a remarkable rearrangement of Modugno's song "Volare". The meetings were then concluded with a catwalk fashion show featuring the company’s pilots and flight attendants.
